Seventh Generation Products – Review

November 9, 2010

Several times over the past year, I have mentioned the company Seventh Generation in various posts – ‘Body Products – Strike 1’, ‘Bye Bye, Blue’, ‘But I Love Clorox Wipes!’, ‘Can’t Banish the Baggie Beast Altogether’‘Found Replacement for Clorox Wipes!’, and ‘There’s Chlorine in Tampons?’. So I figure it’s time to review their products.

Seventh Generation is an independent, privately-owned company. The name is from a quote from the Great Law of the Iroquois Confederacy: “In our every deliberation, we must consider the impact of our decisions on the next seven generations.” Their mission is: “To inspire a more conscious and sustainable world by being an authentic force for positive change.” The following is taken from their website: “We believe our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home–and for the community and environment outside of it. As a pioneer in corporate responsibility, we want our products to make a difference—from their development through to their production, purchase, use, and disposal.  We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.” Can you see why I like these guys?!

My house is a Seventh Generation house. I use several of their products, on a regular basis. Here are the products you can find in my home at any given time:

  • Natural Cleaner & Degreaser Citrus – Ingredients include a natural emulsifier, natural alkalinity builder, citrus oils, less than 0.05% preservatives, & water. It does not contain any petroleum-based solvents, glycol ethers, phosphates, chlorine, acids, caustics, dyes, perfumes, or any harsh chemicals. It is non-toxic, biodegradable, & the bottle is recyclable. This is a great product. It has a great citrusy smell, and is really effective.
  • Free & Clear Natural Glass & Surface Cleaner – Ingredients include water, a plant-derived cleaning agent, & 0.05% preservatives. It does not contain dyes, fragrances, or masking agents. It is non-toxic, biodegradable, hypo-allergenic, and does not contain create harsh fumes. The bottle is recyclable, and contains a minimum of 25% post-consumer recycled plastic. This glass cleaner works, & doesn’t leave streaks.
  • Disinfecting Wipes – Ingredients include Thymol (component of thyme oil), a natural cleaning agent, mineral derived water mineralizer, cornstarch derived water softeners, essential oils, botanical extracts, & water. It kills 99.99% of household germs botanically. I love these wipes.
  • Natural Toilet Bowl Cleaner Emerald Cypress & Fir – Ingredients include water, plant-derived cleaning agents, plant-derived demineralizer, natural thickener, essential oils, & botanical extracts. It does not contain dyes or synthetic scents. This cleaner leaves my toilet smelling too good to use!
  • Free & Clear Natural Dish Liquid – Ingredients include water, plant-derived cleaning agents, plant-derived foam stabilizer, cornstarch-derived water softener, thickener, cleaning enhancer, & preservatives. It does not contain dyes, fragrances, & masking agents. It is non-toxic, hypo-allergenic, & biodegradable. This dish soap is effective, & does not dry my hands out at all.
  • Free & Clear Automatic Dishwasher Detergent – Ingredients include a water softener, alkalinity builder, protection agent, anti-filming agent, anti-spotting agent), stain remover, & enzyme soil removers. It does not contain chlorine, phosphates, dyes, fragrances, or masking agents. It is biodegradable, and the box is made of 100% recycled fiber. This detergent cleans my dishes just as well as conventional detergents did, only it’s better for the environment.
  • Free & Clear Natural Laundry Detergent – Ingredients include mineral  & plant-derived water softeners, an alkalinity builder, plant-based cleaning agents, mineral & oxygen-based stain removal agents, a mineral cleaning enhancer, mineral pH adjuster, anti-foaming agent, plant-based soil dispersant, plant-derived enzyme soil removers, & a plant-based anti-redeposition agent. It contains enzymes & oxygen-based bleach. The formula is biodegradable. It does not contain chlorine, dyes, fragrances, optical brighteners, & masking agents. It is for standard & HE machines. It is formulated to work well in cold water, which saves energy. The box is made from 100% recycled fiber.
  • Natural Fabric Softener Sheets Blue Eucalyptus & Lavender – These softener use plant-derived ester quaternary amine, to soften clothes & reduce static cling. They are scented with essential oils & botanical extracts. They are chlorine-free, & recyclable.
  • Drawstring Tall Kitchen Bags – These bags are made from 55% recycled plastic (16% post-consumer, 39% pre-consumer). These are just like conventional trash bags, only are better for the environment.
  • 2-ply Facial Tissue – These kleenex are made from 100% recycled paper, with a minimum 80% post-consumer content. They are whitened without chemicals containing chlorine. They are hypo-allergenic, and do not contain dyes or fragrance.
  • Organic Cotton No-Applicator Tampons – These tampons are made from certified organic cotton. They are whitened without chemicals containing chlorine, and do not contain added fragrance and dyes. The box is made from 100% recycled paper. I like these tampons, because before these I used o.b., so was happy to find a natural version just like them.
  • Organic Cotton Applicator Tampons – These tampons are also made from certified organic cotton, whitened without chemicals containing chlorine, and free of fragrance and dyes. The applicator is made of cardboard, instead of plastic, and is biodegradable. The box is made from 100% recycled paper.
  • Chlorine-Free Ultra-Thin Pads With Wings – I almost don’t want to tell you what these pads are made of, because it’s going to make them sound cra-zy. But trust me, they look exactly like any other pad you’ve ever used! Okay here goes, the absorbent materials consist of a combination of chlorine-free wood pulp, a natural polymer derived from wheat, and absorbent gel. They are whitened without chemicals containing chlorine, and are free of fragrance & dyes. *The removable peel strip is whitened with a substance containing chlorine, but they are working to eliminate this, so the entire product will be processed chlorine-free. The pads are individually wrapped. These pads are great for light-flow nights.
  • Chlorine-Free Overnight Maxi Pads With Wings – These pads are the same as the others, only bigger. Good for heavier-flow nights. 

Wow. Now that I see it all written out in list form, I should be sponsored by them!

Here are some interesting factoids from Seventh Generation:

  • If every household in the U.S. replaced their current petroleum solvent-based cleaner with just 1 bottle of 32 oz citrus cleaner, it would save 7,100 barrels of oil (enough to heat & cool 400 U.S. homes for a year).
  • If every household replaced 1 bottle of 32 oz solvent-based glass cleaner with their 32 oz solvent-free product, it would prevent 9.3 million lbs of volatile organic chemicals (VOCs) from entering the environment.
  • If every household in the U.S. replaced just 1 bottle of 25 oz petroleum-based dish liquid with their 25 oz plant-derived product, it would save 129,000 barrels of oil (enough to heat & cool 7,400 U.S. homes for a year).
  • If every household in the U.S. replaced just 1 box of 45 oz automatic dishwashing detergent containing phosphates with their phosphate-free product, it would save 60 million lbs of phosphates from entering our rivers, lakes & streams.
  • If every household in the U.S. replaced just 1 box of 112 oz petroleum-based concentrated laundry detergent with their plant-derived product, it would save 165,000 barrels of oil (enough to heat & cool 9,500 U.S. homes for a year).
  • If every household in the U.S. replaced just 1 box of polyester fabric softener sheets with our paper sheets, & recycled or composted after use, it could prevent 6,000 tons of solid waste from entering our landfills (equivalent to 640 garbage trucks).
  • If every household in the U.S. replaced just 1 box of 175-count virgin fiber facial tissue with their 100% recycled product tissue, it would save 385,000 trees, 140 million gallons of water (a years supply for over 1,100 families of 4), & 990,000 cubic ft of landfill space (equal to over 1,500 full garbage trucks).
  • Chlorine-free tampons reduce the amount of dioxin pollution in the environment, and the amount of chlorine residue in your body.
  • If every woman replaced 1 box of regular-size conventional rayon/cotton blend tampons with their organic cotton tampons, it would prevent 20,000 lbs of pesticides from entering the environment & polluting rivers, lakes & streams.
  • Seventh Generation contributes 10% of their pre-tax profits to charitable organizations.
  • Seventh Generation products, although not intended for consumption, are not poisonous.
  • Seventh Generation products are not tested on animals, & do not contain animal ingredients.

For more information on Seventh Generation, or to view all their products, visit their website. (

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